ThursdayWithCal

MARKETING & BUILDING YOUR PRACTICE

with Elsom Eldridge, Jr.

Interesting Option:

Become A Certified Professional Marketing Consultant

www.cpmcbootcamp.com

MARKETING RULE #1: Position Yourself As THe Obvious Expert

Your Own Book = OBVIOUS EXPERT Status
Your Book Climbing to #1 on Amazon = Superior OBVIOUS EXPERT Status

Elsom's First Book
Strategies For Scoring Higher On Your SAT

followed by several books on Scoring Higher
Postal Exams
Air Traffic Controller Exam
Police Exams
Airport Screener Assessment
Then:
The Ultimate Home Study Action Course For Maximum Success In The Consulting Business (All the Information, Knowledge, Direction, Guidance And Strategies You Need To Earn At Least $100,000 A Year As A Consultant) with Dan Kennedy
The Encyclopedia of Consulting with Howard Shenson

&
How To Position Yourself As The Obvious Expert with Mark Eldridge
collected advice and anecdotes from 150 other experts using:
www.obviousexpert.com/submit

Became #1 business best seller on Amazon Sept. 1st, 2004
These are the bonuses that helped it happen: http://www.obvious-expert.com/bookbonuses/

How To Position Yourself As The Obvious Expert

Turbocharge Your Consulting or Coaching Business NOW!

www.obvious-expert.com/ebook

www.obvious-expert.com/ebook/affiliatesignup.htm


Listen to the Obvious Expert Teleseminar Series (50+ archived audios)
for username and password, register (no charge) at www.igpc-members.org/register.php


Books
Reports
Articles
Newsletters
Delivering Lectures
Internet
Newspapers & Media
Giving
Unique Sales Proposition (USP)
Networking
Organizations
Workshops & Seminars


The Obvious Expert's Guide To Writing & Publishing Your Book
The Obvious Expert's Guide To Successful Newsletters

The Obvious Expert's Guide To Internet Marketing

Contents will include:

1. Principles of Marketing
2. The Internet As A Selling Tool - Lead Generation
3. Know Your Sales Process
4. Catalog & inventory all free informational goodies you can digitally offer clients (consumer guides, visuals)
5. Building web sites - pages that deliver goodies
6. Lead Generation Part I - go for low hanging fruit
7. Lead Generation Part II - use of offline media channels
8. Lead Generation Part III - Theory of Joint Ventures/Cross/Affiliate Programs
9. Internet Only Lead Generation - PayPerClick (how to get top targeted)
10. Maximize Value of Leads (autoresponders)
11. Simple Testing
12. VISION - charge more; present better

Like to contribute your anecdote and/or advice?

Pick a chapter -- identify it with your comment on this blog, and include your name, email address and url. The best will be included in the book.

Notes for writing YOUR book
(based on the Total Writing Concept created by Allen & Ellie DeEver)

Is your idea worthy of being a book?
Do you have at least 10 fascinating or intriguing components for the book?

Significant factors -- how many do you have?
a) Action
b) Laughter
c) New or little known knowledge
d) Useful info for positive effect on readers life
e) Real or imagined "world first"
f) Bringing history back to life
g) Deeper understanding of human nature
h) Answers an age-old question

Give yourself 1 point for each of those included in your book. 1/2 point if more than one in the same category.

Need at least 2 points for a good book
Most short term best-sellers have 3 points
Long-term best sellers have 4 points

Purpose of your book
Who is the person or group that I would most like to read my book?

Take 5 minutes and write a "Dear Reader" letter telling them what you hope they will get from your book.

Basic chapters should be about 10 pages to be user friendly.
Average "How-To" book would be about 200 pages which equals 20 chapters.
20 chapters = 20 great ideas

People read "How-To" books to discover: How to do "it" faster, more effectively, inexpensively, reap greater rewards with a lot less sweat.

"Blueprinting" Chapters (example of 20 chapters)
Come up with at least 20 great ideas.
Pick one of the chapters.
1) Write 18 things to say about the topic
2) Keep only the best 15 (delete 3)
3) These 15 ideas will fill your 10 page chapter.
4) Put them in an order that makes sense.
5) For each of the 15 -- ask what is significant about that thought... then write one sentence about it. Leave three blank lines underneath.
6) Turn that sentence into a question that needs to be answered for the reader.
7) Visualize 3 words that describe the answer to the question.
8) Write those three words under the question for each of the 15.
9) Repeat for every chapter.

Start to Write
Write only for 5 minutes. Set a timer, and stop when it rings. You should have about 2/3 of a page written in just 5 minutes.

For each significant question -- use all 3 of the answer words in the first paragraph of what you write.

Writing just 5 minutes at a time in this focused way will yield your 200 pages for your book in about 25 hours!

Blueprinting Summary
1) List 18 things to include in chapter.
2) Reduce to best 15 (delete 3).
3) Put into logical order.
4) Make each into a significant question.
5) Paint a word picture of 3 words to incorporate into the answer.
6) Write for only 5 minutes, using a timer -- put all 3 words into the first paragraph.
REPEAT!